ARR waterfalls make growth composition visible. Every component should reconcile to the ending ARR total used in the board package.
Waterfall
Bridge from beginning ARR to ending ARR via new, expansion, contraction, churn, and other movements.
Bridge from beginning ARR to ending ARR via new, expansion, contraction, churn, and other movements.
ARR waterfalls make growth composition visible. Every component should reconcile to the ending ARR total used in the board package.