← Glossary

Waterfall

Bridge from beginning ARR to ending ARR via new, expansion, contraction, churn, and other movements.

What it is

An ARR waterfall is the bridge from beginning ARR to ending ARR. It decomposes growth into new logos, expansion, contraction, churn, and other movements so the board sees composition, not just a net number.

How it’s calculated

Beginning ARR + new + expansion − contraction − churn ± other = ending ARR. Every component must reconcile to the same customer schedule used for ending ARR, NRR, and GRR.

Where it breaks

Waterfalls break when components are taken from CRM while ending ARR comes from billing — or when “other” becomes a dump for unexplained variance. If GRR and NRR cannot be reproduced from the same movements, the bridge is not finished.

In the board pack

The waterfall is the spine of SaaS board ARR reporting. Read it next to NRR, GRR, and the ARR vs GAAP bridge.

Keep the written definition stable across close, the board pack, and diligence so the same word never means two math models.

Related terms

Related posts

  • ARR Waterfall vs GAAP Revenue

    ARR waterfall and GAAP revenue answer different board questions. Why SaaS CFOs need both in one traceable operating model — and how to reconcile them for board reporting.

  • Why SaaS Board Reporting Breaks Down

    When ARR, cash, and the P&L tell different stories, board confidence erodes. How finance leaders rebuild trust in SaaS board reporting through reconciliation, not another dashboard.